cocobella hydrate

brand identity, packaging
+ campaign design

THE BRIEF

This project involved developing the sub-brand identity, packaging, and launch campaign for Cocobella HYDRATE, a clean sports drink tailored to health-conscious, performance-driven consumers.

SERVICES

Branding

Packaging

Campaign Design

Art Direction

RESEARCH + CONCEPT DEVELOPMENT: pack

RESEARCH + CONCEPT DEVELOPMENT: packaging

Research suggested a clear opportunity for a more natural, functional hydration option, particularly one that addresses concerns like sugar, additives, and artificial flavours. Consumers increasingly seek health-conscious choices, with strong openness to coconut water, making a natural proposition like Cocobella Hydrate ripe for growth.

The concept development spanned from custom bottle design to label design drawing on sculpture, performance fabrics and sportswear and environmental patterns.

RESEARCH + CONCEPT DEVELOPMENT: packaging

The concept development spanned from custom bottle design to label design drawing on sculpture, performance fabrics and sportswear and environmental patterns.

RESEARCH + CONCEPT DEVELOPMENT: campaign

The research and concept development spanned various areas across the packaging and custom bottle design - sculture, sports attire and functionality.

RESEARCH + CONCEPT DEVELOPMENT: campaign

Building on research and strategy, the campaign highlighted HYDRATE’s key USPs of natural hydration and double the electrolytes- through sweat, nature, and rhythmic couplets, anchored by the tagline: “Double the electrolytes. Double the potential.”