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IMPRESSED JUICES

IMPRESSED JUICES

PACKAGING REFRESH

THE BRIEF

Impressed sought a brand refresh to strengthen its appeal to a younger, Gen Z audience. The goal was to evolve the existing identity while retaining recognisable elements that held brand equity.

SERVICES

Brand Refresh

RESEARCH + CONCEPT DEVELOPMENT

The refresh began with a thorough audit of the current brand. I evaluated which assets were performing well, identifying the block colour coding on pack tops as an effective and recognisable feature. I then explored areas needing improvement, focusing on strengthening brand personality and modernising the visual language. This led to concept development for a revised logo, brand mark, and a refreshed illustration style to better resonate with the target audience.

the result

The outcome was a refined brand identity that felt fresher, bolder, and more aligned with Gen Z preferences. The updated logo and illustrations brought energy and clarity to the packs while retaining key brand elements for consistency and recognition.

the result

The outcome was a refined brand identity that felt fresher, bolder, and more aligned with Gen Z preferences. The updated pack illustrations brought energy and clarity to the packs while retaining key brand elements for consistency and recognition.