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Orr Made

identity + website design

THE BRIEF

The brief was to refresh the Orr Made brand, drawing from its existing identity while sharpening its positioning. The name is a nod to the founders’ surname and their dual offering: design and build. The rollout included signage, van graphics, and branded apparel.

SERVICES

Brand Identity

Website Design

RESEARCH + CONCEPT DEVELOPMENT

The Orr Made rebrand built on the existing identity, elevating it with a more refined and purposeful expression. Research into the founders' values, audience psychographics, and tone of voice guided a design system that balances craftsmanship with clarity.

The Orr Made rebrand built on the existing identity, elevating it with a more refined and purposeful expression. Research into the founders' values, audience psychographics, and tone of voice guided a design system that balances craftsmanship with clarity.

RESEARCH + CONCEPT DEVELOPMENT

RESULTS

RESULTS

The rebrand successfully repositioned Orr Made as a refined, trustworthy design and build studio with heart. Feedback praised the clarity of the identity and its ability to communicate both craft and care. The updated branding resonated strongly with their target market—design-conscious homeowners seeking thoughtful, high-quality spaces, while remaining true to the founders’ personal story and values.

RESULTS

RHIANNON ORR, OWNER

Georgia exceeded our expectations with the aesthetic direction of our site and brand. Her approach was professional, warm, and highly skilful. She took the time to truly understand our values and vision. The workshop felt collaborative and enjoyable, and we are absolutely thrilled with the results.

RHIANNON ORR, OWNER

Georgia exceeded our expectations with the aesthetic direction of our site and brand. Her approach was professional, warm, and highly skilful. She took the time to truly understand our values and vision. The workshop felt collaborative and enjoyable, and we are absolutely thrilled with the results.