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brand + packaging design
THE BRIEF
The brief was to develop a brand strategy, identity, and packaging for a new seedling subscription service targeting modern city dwellers. The objective was to create a distinctive, sustainability-driven design and messaging that speaks to urban-centric convenience and resonates with the evolving values of today’s consumers.
The brief was to develop a brand strategy, identity, and packaging for a new seedling subscription service targeting modern city dwellers. The objective was to create a distinctive, sustainability-driven design and messaging that speaks to urban convenience.
SERVICES
Brand Identity
Packaging Design
Final Artwork
RESEARCH + CONCEPT DEVELOPMENT
We started by exploring the key pain points of our target audience-such as 'plants always die on me', and delved into consumer insights to better understand their motivations and needs. We examined the competitive landscape, focusing on sustainability-driven brands. This helped us develop a brand experience that resonated with the target audience's values and urban lifestyle.
RESEARCH + CONCEPT DEVELOPMENT
We started by exploring the key pain points of our target audience-such as 'plants always die on me', and delved into consumer insights to better understand their motivations and needs. We examined the competitive landscape, focusing on sustainability-driven brands. This helped us develop a brand experience that resonated with the target audience's values and urban lifestyle.
RESULTS
Through a thoughtful approach to branding, packaging, and advertising, the campaign resonated with the audience's needs for simplicity and reliability. The result is a product poised for market success, standing out from competitors with its approachable, user-friendly design and clear messaging. This project not only met its objectives but also laid a strong foundation for future growth.
RESULTS
Through a thoughtful approach to branding, packaging, and advertising, the campaign resonated with the audience's needs for simplicity and reliability. The result is a product poised for market success, standing out from competitors with its approachable, user-friendly design and clear messaging. This project not only met its objectives but also laid a strong foundation for future growth.
The project received highly positive client feedback and is set to launch within 12 months.
RESULTS
Right from the first project meeting, Georgia’s ease of communication, brand comprehension and vibrancy set a positive tone for the project. In all, the experience has been rewarding and exceeded our expectations. Georgia helped to develop this product line from initial concept to highly resolved in a short timeframe, and should be commended for her enthusiasm and a consistently high quality of work. Glowpear is now expecting to launch the product direct to consumers within the next 12 months."
LLOYD FENN, OWNER
Right from the first project meeting, Georgia’s ease of communication, brand comprehension and vibrancy set a positive tone for the project. In all, the experience has been rewarding and exceeded our expectations. Georgia helped to develop this product line from initial concept to highly resolved in a short timeframe, and should be commended for her enthusiasm and a consistently high quality of work. Glowpear is now expecting to launch the product direct to consumers within the next 12 months."
LLOYD FENN, OWNER
